After meeting Shaun Murray this morning and discussing my ideas for my Final Project. It helped to clear some things up for me. It has helped me firm up my ideas about sensitivity and symbolism. It intrigued me the way that certain objects can desensitize us from material that we use to read them. For example when we use a computer how does the information that we read get desensitized through the medium that we use, i.e. the computer screen. Tangible objects have a much greater meaning to us than electronic objects.
If you take for example shopping for groceries online at say Tescos.com it is much easier to easily stack up quite a shopping bill, where as if you went to a shop and bought the groceries you tend to not spend so much money. The reason for this is that when people walk around Tescos the objects (groceries) which they choose they can actually touch and feel items, this gives the items a more real value. The internet really desensitizes the price and and other values of the products.
This thought process can be carried on to any brands that we see about the world. It doesn’t need to be just through computers that we are desensitized to objects either. For example if you look at mobile phones, photographs, video and tv.
APPLE desensitised music, the idea that they used music to sell their products, making music almost not the important thing anymore but that you must have their product
look into creating a utopia society where everyone is happy with everything
dreams similar to internet, you can do things to have happy dreams, ie think bad thoughts before you go bed or eat cheese. This is like firewalls and popup blockers on the net, they are in place but you still can’t control what will happen
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